Welcome to the new range of Lego sets targeted to the girls market, Lego Friends has been years in the making with Lego doing extensive research into what girls actually want to see from Lego, they had clear requests from mums and daughters for more detail builds and interior buildings, a brighter color palette, a more realistic figures, role play opportunities and a story line that they would find interesting, the result is Lego Friends and in my opinion the results really have been truly impressive and the new 2012 Lego Friends sets already look like being one of the hits of 2012!
The new Lego Friends sets offer girls the full Lego building experience with the role-play element that girls love in other popular brands.
To start with Lego have released 14 sets in the first 2012 wave consisting of:
- Lego Friends City Park Cafe
- Lego Friends Olivia’s Tree House
- Lego Friends Stephanie’s Cool Convertible
- Lego Friends Butterfly Beauty Shop
- Lego Friends Heartlake Vet
- Lego Friends Olivia’s House
- Lego Friends Heartlake Dog Show
- Lego Friends Stephanie’s Outdoor Bakery
- Lego Friends Emma’s Splash Pool
- Lego Friends Andrea’s Stage
- Lego Friends Olivia’s Intention Workshop
- Lego Friends Mia’s Puppy House
- Lego Friends Stephanie’s pet patrol
- Lego Friends Emma’s Fashion Design Studio
The world of Lego Friends is set around a place called Heartlake City, the city get’s it’s name because of the stunning heart shape lake in the centre of the city and each of the Lego Friends sets is built around a group of friends who live there, Mia, Emma, Andrea, Stephanie and Olivia who live and work in Heartlake City.
Each of the girls has a different personality and job in Heartlake City, Mia, loves animals and want’s to become a vet, you will always find her either at the vets or at the many dog shows.
Emma is really creative and loves designing clothes and jewelery, you will normally find Emma at her design studio or at the beauty salon. Andrea loves singing and dancing and want’s to be a musician, Emma can normally be found at the City Park Cafe where she sings to the customers.
To find out more information on the new range of Lego Friends sets including where you can compare UK prices and find the latest news, information and stock avilability just click on the banner below: